Adidas Designs Shoes for Steph Curry at NBA All-Star Weekend: A Sneaker Story
The NBA All-Star Weekend is a time for celebration and competition, and this year, it's all about the sneakers! But here's where it gets controversial... While Under Armour launched Stephen Curry's final signature basketball shoe, the Curry 13, after their split in November 2025, Adidas has been quietly designing a special surprise for the four-time NBA champion.
Curry, who is unable to play in the NBA All-Star Game due to a knee injury, made a footwear statement at Media Day by debuting the Adidas Anthony Edwards 1 Low 'Gold Medal' colorway. This design is a tribute to his time with teammate Anthony Edwards at the Olympics, where they won gold.
The 'Gold Medal' colorway features Curry's initials and jersey number from the 2024 Summer Games in Paris, France. It's a subtle nod to his Olympic achievement, and a powerful statement of his athletic prowess. But is it a strategic move by Adidas to sign Curry to his next sneaker deal?
Adidas has been a top contender to sign Curry, and with good reason. The brand has already gotten Curry to debut the upcoming Adidas Crazy Energy+ last month, and now, they've designed a player-exclusive colorway just for him. However, Curry has maintained that he is not sending messages with his footwear choices, and instead, he is using his shoes to celebrate players, teams, and cities.
The Adidas Anthony Edwards 1 Low 'Gold Medal' colorway is now available for fans to purchase, and while it celebrates Curry's Olympic achievement, it also marks a new chapter in his sneaker story. With Adidas designing special colorways for Curry and Edwards, it's clear that the brand is making a statement about its commitment to both players.
But will Adidas land Curry as a free agent? It would be fascinating to see the iconic brand pair Curry with his old Olympic teammate, and fans can expect more exciting sneaker storylines at the 2026 NBA All-Star Weekend. Stay tuned for more footwear news from Sports Illustrated's Kicks On SI!
